With over 660 beauty brands available on LOOKFANTASTIC Ireland, knowing where to start can feel like standing in front of an endless beauty aisle. We’ve done the research for you. Whether you’re building your first proper skincare routine or looking to upgrade your existing one, these are the ten brands Irish shoppers consistently reach for — and why each one is worth your money.

1. The Ordinary — Best for Skincare Beginners & Budget Shoppers
No skincare list is complete without The Ordinary. The Canadian brand revolutionised the beauty industry by stripping out the marketing fluff and selling high-quality active ingredients at prices almost anyone can afford. Their Niacinamide 10% + Zinc 1% serum is one of the best-selling skincare products in Ireland for good reason — it visibly reduces pores and uneven skin tone within weeks.
Best sellers to try: Niacinamide 10% + Zinc, Hyaluronic Acid 2% + B5, AHA 30% + BHA 2% Peeling Solution
Price range: €5–€15 per product
Best for: Anyone starting out, or those who want science-backed results without premium pricing
2. ELEMIS — Best British Luxury Skincare
ELEMIS is the benchmark for accessible luxury skincare in Ireland. Founded in the UK, the brand combines natural botanicals with advanced biotechnology to deliver genuinely visible results. Their Pro-Collagen Marine Cream is a perennial bestseller — beloved for its ability to firm, hydrate, and smooth skin with consistent use.
LOOKFANTASTIC regularly collaborates with ELEMIS on exclusive collections not available anywhere else, making it the best place to shop the brand in Ireland.
Best sellers to try: Pro-Collagen Marine Cream, Dynamic Resurfacing Facial Pads, Superfood Facial Wash
Price range: €25–€120
Best for: Anyone willing to invest in their skincare routine and wanting noticeable anti-ageing results
3. Drunk Elephant — Best for Sensitive & Reactive Skin
Drunk Elephant built its cult following on a simple principle: remove the “Suspicious 6” ingredients (essential oils, drying alcohols, silicones, chemical screens, fragrances/dyes, and SLS) that the brand believes are responsible for most skin sensitisation. The result is a range that plays well with even the most reactive complexions.
Best sellers to try: Protini Polypeptide Cream, C-Firma Fresh Day Serum, Virgin Marula Luxury Face Oil
Price range: €35–€90
Best for: Sensitive, reactive, or easily irritated skin types

4. CeraVe — Best Dermatologist-Recommended Option
Developed with dermatologists, CeraVe is the skincare brand recommended by skin doctors across Ireland. Its affordable, no-nonsense formulas contain ceramides and hyaluronic acid that work to restore and maintain the skin’s natural barrier. If your skin is dry, dehydrated, or prone to flare-ups, this is the brand to know.
Best sellers to try: Moisturising Cream, Hydrating Cleanser, SA Smoothing Cleanser
Price range: €10–€25
Best for: Dry, eczema-prone, or barrier-compromised skin
5. Charlotte Tilbury — Best for a Glowing Complexion
Charlotte Tilbury’s skincare line is every bit as impressive as her iconic makeup range. Built around the concept of “magic” skincare — products that deliver instant luminosity alongside long-term benefits — the range has earned a devoted following in Ireland. The Magic Cream is arguably the most-gifted beauty product in the country.
Best sellers to try: Magic Cream, Charlotte’s Magic Serum Crystal Elixir, Superstar Lips
Price range: €35–€100
Best for: Those who want skincare with instant visible results, or looking for a luxury gift
6. The INKEY List — Best for Ingredient-Savvy Shoppers
Similar in philosophy to The Ordinary but with a focus on education and accessibility, The INKEY List makes it easy to understand exactly what you’re putting on your skin and why. Every product is named after its hero ingredient, and their website and packaging actively explain how each one works. Great for those who like to know the science behind their routine.
Best sellers to try: Retinol Serum, Hyaluronic Acid Serum, Oat Cleansing Balm
Price range: €8–€18
Best for: Curious skincare learners who want effective actives at accessible prices
7. ESPA — Best for a Spa-Like Experience at Home
ESPA brings the indulgence of a five-star spa directly to your bathroom. Known for its aromatherapeutic formulas and beautifully crafted textures, the brand is a favourite among those who treat their skincare routine as a form of self-care. The Optimal Skin ProSerum and Lifting & Firming Face Mask are particular standouts.
Best sellers to try: Optimal Skin ProSerum, Tri-Active Advanced Tri-Phase Serum, Hydrating Floral Toner
Price range: €25–€95
Best for: Those who want a luxurious, sensory skincare experience
8. Eve Lom — Best Classic British Cleanser
If you ask a seasoned beauty editor to name the finest cleanser in the world, many will say Eve Lom without hesitation. The brand’s iconic Cleansing Balm — massaged in, then removed with a hot muslin cloth — has been a cornerstone of serious skincare routines since 1985. It deep-cleans, exfoliates, tones, and removes makeup in a single step.
Best sellers to try: Eve Lom Cleanser, Rescue Mask, Time Retreat Radiance Essence
Price range: €30–€85
Best for: Those who want one product to do it all, or classic British beauty aficionados
9. Elizabeth Arden — Best Heritage Luxury Brand
With over a century of heritage, Elizabeth Arden remains one of the most trusted names in beauty. The brand’s Eight Hour Cream is one of the longest-selling skincare products in history — beloved by everyone from makeup artists to Hollywood stars for its unbeatable moisturising and healing properties. A true Irish medicine cabinet staple.
Best sellers to try: Eight Hour Cream Skin Protectant, Ceramide Capsules Daily Youth Restoring Serum, Prevage Anti-Aging Serum
Price range: €20–€110
Best for: Classic, proven formulas with decades of loyal fans
10. Clinique — Best for Allergy-Tested Skincare
Clinique was the first brand to have every product dermatologist-tested and allergy-tested — a commitment that still sets it apart. Founded in 1968 as a dermatology-driven brand, its 3-Step Skincare System remains one of the most complete starter routines available. Fragrance-free across the range, it’s a consistent choice for those with sensitivities.
Best sellers to try: Dramatically Different Moisturising Lotion+, Even Better Clinical Serum, All About Eyes
Price range: €20–€70
Best for: Fragrance-sensitive skin, or those wanting a proven, dermatologist-endorsed routine

Want to Try Before You Commit? The LOOKFANTASTIC Beauty Box
If you’re not sure which of these brands is right for your skin, the LOOKFANTASTIC Beauty Box is a brilliant way to experiment. Each month, you receive a curated selection of 6 products — often featuring full-size items from brands like the ones above — worth over €50, for just €14 for your first box. It’s one of the best ways to discover your next skincare staple without the financial risk of buying full sizes blind.
How to Get the Best Deals on These Brands
- Free delivery on orders over €55 — easily reached when combining a few products
- Treats of the Week — rotating weekly discounts of up to 40% off, often featuring these exact brands
- LF Beauty Plus+ — earn points on every purchase, redeemable on any future order
- 3-for-2 offers — stock up on essentials and get the cheapest item free
- Student discount — 25% off via UNiDAYS
Which skincare brand is best for beginners in Ireland?
The Ordinary and CeraVe are both excellent starting points. The Ordinary offers science-backed actives at very low prices, while CeraVe provides dermatologist-developed formulas ideal for building a basic but effective routine. Both are available on LOOKFANTASTIC Ireland.
What is the best luxury skincare brand on LOOKFANTASTIC Ireland?
ELEMIS is widely regarded as the top luxury skincare brand on LOOKFANTASTIC Ireland. The brand’s Pro-Collagen Marine Cream is a cult classic, and LOOKFANTASTIC regularly offers exclusive ELEMIS collections unavailable elsewhere.
Is LOOKFANTASTIC a good place to buy skincare in Ireland?
Yes. LOOKFANTASTIC is Europe’s number one premium online beauty retailer, stocking 660+ brands with fast delivery to Ireland (2 working days), free shipping on orders over €55, a loyalty rewards programme, and regular discounts of up to 50%.