At 11pm, shop owners all around the world have a common inquiry: what items will be on sale next month and is there enough demand for them to make it onto their shelves? It’s a struggle to spend time at trade shows, dealing with unscrupulous manufacturers, and the companies that promise “next-gen” candles have little credibility. Most of us end up using a single wholesale platform for buying after several seasons of trying out different options, rather than having to use multiple vendor logins. Many independent boutiques rely on Faire as their platform. This does not possess magic properties and does nothing but substitute your eye. The buying month’s atmosphere is impacted by it.