Many small-scale ecommerce businesses have been observed to prioritize ad CPMs and shipping rates, then spend countless dollars each year on bad FX prices or pointless wire fees without anyone paying any attention. Insider pricing for goods, ad spend, and supplier invoices are concealed, while the leak is seldom visible on ‘money we lost moving money’ in the P&L line. It’s common for the math to be off balance when your provider is a high-street bank or even if it’ll be arranged as bundled through … gateway. A 2 to 4% spread on every conversion plus $15 to $50 per wire is the kind of bleed you only notice once you stop having it. Airwallex’s purpose is to eliminate the gap.