I’ll be honest: I used to keep about 14 retailer tabs open during Black Friday week. I could not recall which ones I had checked, resulting in half of them being duplicates. Since using Love the Sales as my default version for two months, I’ve successfully closed approximately 10 of those tabs permanently.
There is nothing noteworthy about its performance. Love the Sales pulls discount data from 150-plus UK retailers (Gucci, Burberry, Hugo Boss, Ted Baker, and so on) into one search box. Nothing exotic. It eliminates the time-wasting aspect of sales, which was the reason why I relinquished hope after a while.
What Is Love the Sales?
Love the Sales is a UK marketplace that aggregates discounted fashion from over 150 retailers into one searchable index. The company’s approach is more akin to e-commerce than retail, as they never hold stock and every order is fulfilled directly by the retailer you buy from. It was founded in 2014 by Stuart McClure and Liz Snaith after Stuart, by his own telling, got fed up clicking through 30 sale pages trying to dress his kids on a budget. There has been a gradual growth in the business since then. Today the platform lists over 4 million products from 850+ brands, with discounts of up to 80% off and an average per-order saving of 40%.How Does It Work?
In practice the flow is short:
Type in your desired information or browse a section, then sort by brand name, size preference, cost of items included, or color.
The original price, sale price and percentage off are displayed side by side on each item card. Avoid seeking the initial price concealed by a “From” indication.
By clicking through, you can purchase from the retailer’s checkout, which is managed by Selfridges, Mr Porter, and other similar stores. Instead of Love the Sales, they are responsible for shipping, returns, and customer service.
Minerva AI personalisation is the first product I have seen – The first day is spent watching a generic feed, not magically. Your sizes and brands will be consistently displayed if you give it a week of clicks, saves on favorites, and dismissals. After a while, mine stopped showing me trainers (which I don’t usually buy) and started wearing knitwear and outerwear, which are my primary source of clothing.
What Brands Can You Find?
The label list is broader than I expected when I signed up:
Gucci, Burberry , Moncler and Valentino are among the luxury and designer brands.
Premium & Contemporary: Hugo Boss, Ralph Lauren, Ted Baker, Paul Smith, Stone Island, GANT
A variety of accessories and homeware, as well as fashion items for men’s, women’s or children’.
One thing worth knowing: Love the Sales indexes current-season fashion the moment it gets reduced, not just outlet stock. So a 30% off Burberry coat in October is usually this autumn’s coat, not last winter’s leftover. The price-drop alert is useful because popular sizes tend to sell out quickly.
Features That Actually Make a Difference
Price Drop Alerts
By selecting a product, you can favorite it at the highest price and receive an email notification as soon as it is released. I had a Hugo Boss polo on watch for three weeks; it went from £85 to £49 overnight and the alert hit my inbox before I’d had coffee. The speed of the alert was crucial since the polo had already made its way to my size by the end of that day.Low Stock Alerts
A warning is sent out when the last few units of a favourited item are below it. The alert was more lenient than the price-drop notification, but it has prevented me from postponing two items I would have missed out on otherwise.Personalised Daily Feed
The structure of your home feed involves items you’ve saved, brands you viewed, and filter size. You can’t trust it.’ Your partner might find the suggestions a bit strange if you let them surf on your ‘socket nine’. One user experiences a rapid convergence of the group.Mobile App
Designed for both iOS and Android operating systems. I am after a mobile shopping app that is functionally equivalent to the desktop site. The main incentive to install is the ability to receive push notifications regarding price drops. Browse Deals on Love the Sales →Pros and Cons
What are its strengths and weaknesses?Pros
One stop destination for scanning of 850+ brands rather than shunning between sites. Averaging at a saving of 40% per order, the index has 4M+ items. Not only clearance leftovers, but also current-season inventory. Notifications of price reduction or low prices that are timely and pertinent. After the first week, personalisation becomes more effective with usage. 4.7/5 average from nearly 1,000 customer reviewsCons
Different packages and days are assigned to multi-retailer orders. Return windows and postage costs depend on each retailer, not Love the Sales The AI feed feels generic for the first few sessions before it learns your taste Shipping is possible internationally in the UK, but it differs among retailers. Prices are often marked down within hours when sizes of popular choice sell out in a matter of hours.Who Is Love the Sales Best For?
Based on a couple of months of using it as my main starting point for sale shopping, I’d say it works best for:
Those seeking designer and premium fashion at a discounted rate can now save some money.
Proficient workers who are unable to visit 20 retailer sites every sales weekend due to their busy schedule.
Consumers with a willingness to be on alert and wait for their desired price.
Individuals are tired of going to the mall and frustrated with the constant scrutiny of last season’s inventory.
If you frequently shop for a few brands but also opt for their newsletters, your data may be considered insignificant.